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Old 19-01-2008, 12:05 AM
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Quote:
Originally Posted by Coony
[COLOR=Blue][SIZE=3][FONT=Comic Sans MS]True!! free puiblicity we can't complain & demand


Exactly. Just grab what's offered!

My mother was the world's best free radio and print media PR grabber I know of. It helped that she was a radio announcer, mind you! In the lead up to the 1993 ACF National (hosted in Tas) there was a 10 day lead up with photo stories every day in the newspaper and constant radio plugs (though she'd long retired). On the day of the show there was a full page of pics of the delegates and guests at a Town Hall reception. Post-event (nice for the cat fancy image, though it doesn't put bums on seats!) there were another 3 full pages or so.

For last year's National here in Hobart I managed (still not quite sure how!) to get a 30 second TV commercial produced and aired 84 times on a commercial channel for free, and we had people doing an 8 hr round trip by car to attend. And while there was only one of the show committee who actually saw the ad, it certainly hit the people it targeted.............the public.

So - whatever you can get, go for it, even if you and the cats have to get up at 4.30am to look bright eyed and bushy tailed and none of the members see it! And it's always a great opportunity to plug the message about responsible cat ownership. (Desex, desex, desex.)
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Lesley (Tasmania)
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